Capture Planning: How to Create a Winning Project Pursuit Plan and Make Better Go/No-Go Decisions
Presenter: Jim Rogers and Anthony Fasano, PE
Target Audience: Seller-Doers, Account/Project Managers, and BD/Marketing Pros
Goal: Learn how to create a project pursuit plan to make a good go/no-go decision.
Duration: 1 Hour
Whether you formalize your thought process in a formal document or a brief email, the thought process for discovering the keys to winning over the client ideally should happen prior to the RFQ. By preparing a Project Pursuit Plan, you can uncover information that others will not ... and you will get a leg up on your competition.
Learning Objectives: The purpose of this module is to help you learn how to prepare a pursuit plan (aka, capture plan) for a specific project. In this module, you will learn how to:
- Perform decision-maker analysis that uncovers technical and human “hot buttons,”
- Analyze your team’s strengths and weaknesses,
- Analyze competitors to help neutralize threats, and
- Prepare project pursuit plan.