Research and Planning: Create Your Personal Marketing Plan
Presenter: Anthony Fasano, PE and Jim Rogers
Target Audience: Seller-Doers, Account/Project Managers, and BD/Marketing Professionals
Goal: Learn and apply the strategies for creating your personal marketing plan
Duration: 1 Hour
Because of client demands, it’s difficult enough to create time to market your firm; however, thoughtful planning can enable you to be more efficient and effective with your marketing activities.
Learn how to develop an actionable personal marketing plan that will enable you to find and reach new clients without burying you with activities that don’t yield results. Because a goal without a plan is just a wish.
Learning Objectives: The purpose of this module is to help you create your personal marketing plan. In this module, you will learn how to:
- Be able to learn and understand which companies to market to,
- Know where to hunt for target clients,
- Be able to identify the individuals and decision makers in the target companies, and
- Apply the strategies on building a valuable targeted client list.
WHAT ACTUAL CLIENTS ARE SAYING
“Very important topic that sets the entry point for more detailed marketing and business development. Good topic. Well done.”—Kevin
“I liked the excel file provided for target contacts.”—Jorge
“All of the sessions thus far have all been very informative and as a young professional I will be able to use these ideas to better myself and be a better resource for my firm.”—Brian