Difference Makers of Superior Proposals Part II
Target Audience: Seller-Doers, Account/Project Managers, and BD/Marketing Pros
Goal: Understand and begin to apply fundamental principles of persuasion in proposals
Duration: 1 Hour
Date: May 18th 12:30 pm EDT
Description and Learning Objectives: Part II of II on the difference-makers of winning proposals. In Part II you will learn about structure and style elements of persuasive proposals:
- How to structure your proposal to logically and emotionally connect with decision-makers
- Style elements that declutter your ideas and make them compelling and memorable
- How to avoid the vomit twins: verbal and visual vomit
- Writing for clarity
- Inviolable page design and layout rules for written proposals (that you need to know even if you aren’t doing the graphics and desktop publishing yourself)
- Short introduction to style matters of interview presentations