The Difference-Makers of Winning Proposals Part 2

Target Audience: Seller-Doers, Account/Project Managers, and BD/Marketing Pros

Goal: Understand and begin to apply advanced strategies in writing winning proposals

Duration: 1.5 Hours

Most engineering firms fail to stand out against their competitors in written proposals. Decision-makers may be overwhelmed with a tough decision between indistinguishable choices. Your risk is that they may choose based on gut feel or, worst of all, based on price.

In this module, learn advanced techniques for writing compelling, memorable proposals that win.

Learning Objectives: The purpose of this module is for you to use advanced strategies and techniques to write superior proposals. In this module, you will learn how to:

• Describe your strengths in terms of benefits to the client,
• Use a motif (metaphor) to illustrate your win theme and make it memorable,
• Demonstrate your passion for the work without being hokey, and
• Eliminate visual clutter in your graphic design that obscures your best ideas.