Communication Foundations: Effective Business Writing
Presenter: Jim Rogers
Target Audience: Seller-Doers, Account/Project Managers, and BD/Marketing Pros
Goal: Learn and apply the strategies on effective business writing
Duration: 1 Hour
Proposals, emails, letters, and articles are essential to attracting clients. Therefore, effective business writing is a powerful way to grow your authority, attract attention, and close the sale. What’s more, strong writing skills can make you a better engineer. This session will help you write purposefully, clearly, and compellingly. You will get your point across and get people to act on your words.
Learning Objectives: The purpose of this module is to help you learn how to write clearly to inform or persuade in several business communication formats. In this module, you will learn how to:
- Plan your communication with purpose,
- Write with strength and clarity,
- Refer to tools and resources to help you, and
- Write clear emails that get people to act.
WHAT ACTUAL CLIENTS ARE SAYING
“I really enjoyed the seminar today. Business writing is not something I do often as this point in my career and I am glad to be able to get this information now and to be able to utilize it in my future. I want clients and colleagues to know that I care about how my firm looks and sounds as well as how I look and sound and these tools will definitely come in handy. especially to cut out the pretentious words I probably use all of the time now.” — Brian
“Solid review of fundamental writing tips.” — Michael