Create Your Personal Marketing Plan Part I – How to Research and Target New Clients
Presenter: Anthony Fasano, PE and Jim Rogers
Target Audience: Seller-Doers, Account/Project Managers, and BD/Marketing Professionals
Goal: Learn and apply the strategies for creating your personal marketing plan
Duration: 1 Hour
Date: October 11th, 2016 12:00-1:00 EDT
In the first part of this two-part series, attendees will learn the first step in creating a powerful personal marketing plan which will be to identify target prospects. This will include identifying companies, associations, individuals and other potential sources of revenue.
Attendees will learn very specific strategies and steps for building a valuable targeted client list. This will be a list that can bring a substantial revenue into your firm so that you can build business rather than merely maintaining existing clients.
Learning Objectives: In this interactive Part I of II session, you will:
- Be able to learn and understand which companies to market to
- Know where to hunt for target clients
- Be able to identify the individuals and decision makers in the target companies
- Apply the strategies on building a valuable targeted client list