Create Your Personal Marketing Plan Part II – How to Get in Front of Prospects and Forge Relationships With Them
Presenter: Anthony Fasano, PE and Jim Rogers
Target Audience: Seller-Doers, Account/Project Managers, and BD/Marketing Professionals
Goal: Learn and apply the strategies on creating your personal marketing plan
Duration: 1 Hour
Date: November 15th, 2016 12:00-1:00 EDT
In this second part of this two part series, attendees will build on the first step of creating a powerful personal marketing plan which is to identify your target prospects; and move on to learning how to gain access to and connect with these target prospects.
Attendees will learn very specific strategies and steps for contacting and building relationships with these potential clients. Similar to part 1, this session is focused on helping you and your company earn more revenue in the near future as opposed to just crafting a Personal Marketing Plan that looks good on paper. Some of the strategies might include cold calling tactics, LinkedIn® tips, and other proven sales/relationship building techniques.
Learning Objectives: In this interactive Part II of II session, you will:
- Select strategies to reach contacts
- Execute strategies for getting in front of clients, e.g., referrals and phone calls for appointment setting
- Quickly build rapport and trust with clients
- Overcome inertia and other barriers to success