3 Stupid Simple Ways to Generate Premium Work… NOW!

Win the Most Lucrative Jobs, Turn Down Low-Margin Projects, and Retire Bad Clients

Right now, most engineering firms aren’t desperate for more work — they’re overwhelmed by the amount they already have. And when everyone’s busy, business development tends to get pushed to the back burner.

That’s risky. Even in boom times, not all work is created equal. Some projects are more profitable. Some clients are a better fit. And some opportunities help your team stay billable and sane. The real challenge isn’t keeping the pipeline full — it’s filling it with the right kind of work. Too often, firms chase what’s available instead of what’s ideal, relying on cold pursuits, RFPs, or expensive marketing that burns a lot of time for very little return.

There’s a simpler, smarter way — and we teach project managers how to do it in our 90-minute online BD catalyst session "3 Stupid Simple Ways to Win Premium Work . . . Now!"

What You Can Expect

In this catalyst session, we walk through three low-effort, high-yield strategies for generating premium work:

• Cross-selling to existing clients
• Asking those clients for referrals
• Reconnecting with great clients who've gone quiet

These aren't cold tactics — they're warm, relationship-based moves that often lead to faster closes, better projects, higher win rates, and happier clients. We don't just talk about tactics — your participants practice them, because this session is a catalyst, not a lecture. Your PMs will learn precisely what to say, when to say it, and how to make BD conversations feel natural, not pushy or salesy.

We also give them handy tools so they don’t have to remember everything. By making it simple, easy to remember, and dread-free, they will be more likely to actually do it. And it works!

Call Jim Rogers at (859) 321-7547 to learn more, or send an email to [email protected].