For most engineers selling is not a task that comes naturally.  In fact, I’m willing to venture that for most engineers, selling is the last task on earth they wish to undertake.  Whether it’s because of a belief that selling is “slimy” or it’s the work of the business development team, or some other reason, most engineers want nothing to do with selling.

Well, most engineers are already in sales and this likely includes you.

When was the last time you presented a new idea to a peer or boss and it was accepted?  Have you ever presented a design concept to a client and won their approval?

Selling is nothing more than influencing and persuading others to accept an idea.
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