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How to Market Your Firm During the Coronavirus Crisis . . . Without Shame

March 22, 2020 by Jim Rogers

Hundred Dollar Bill with Benjamin Franklin in Coronavirus Protective Mask

Right now, as you try to find your footing in the time of the Covid19 pandemic, you may consider marketing and sales to be insensitive or distasteful—but it doesn’t have to be.

It’s vital that you shore up your business—now—before your competitors do a better job of it. This is a justifiable time to protect your client relationships and to position yourself in the market without feeling guilt or shame. To actively do so isn’t opportunistic—it’s simply good client service and good business.

On the other hand, hoarding 17,000 bottles of hand sanitizer and trying to gouge consumers is shameful and criminal.

Marketing during a crisis is about maintaining and deepening relationships with clients. Yet that effort requires a delicate touch.

The key to delicate touch is just to:

  1. Show that you care
  2. Share knowledge that helps clients work better, faster, and cheaper during the crisis.

To read specific suggestions for how to market your firm, confidently and without shame, click here for the PDF.

Then click here to send me an email and tell me what you thought of it.

Be well and be safe. Jim

Report cover How to Market Your Firm During Coronavirus Crisis without Shame

Marketing Professional Services Without Shame During a Crisis (by Jim Rogers) revised

Filed Under: Accounting, Business Development, Communication, Construction, Generate Leads, Keep Clients, Professional Services Marketing, Sales, Seller-Doer

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Seller-Doer Academy is a
Service of Unbridled Revenue, Inc.
(859) 321-7547
Jim@UnbridledRevenue.com

Testimonials

I want to thank you and let you know how valuable the on-site workshop was to reinforce the skills that you presented via webinar over the last year.  I got nothing but positive comments for the in-person training and client interview and presentation simulation.  You have shown us an easy to execute a system that I will use moving forward for pursuing new clients and projects.  William T.
“The examples of opening a presentation were beneficial and I also agree rehearsal or practice is important, overall I thought it was a good overview and good pointers when preparing to present.” — John S.
“I needed this webinar. I have been attending events lately and I have no idea what I am doing. I plan on being a PM soon and I can use all of these little tricks to make myself stand out among the competition.” – Brian B.
“I felt the program was terrific. I like that it was interactive.” – Javier R.
“I plan on using all 4 of Jim’s proposal techniques on the next proposal I am involved in.” – Diana W.
“Well done. I never realized how many ways I could improve upon when preparing for a networking event.” – Tom H.
“I thought the private call was well worth the time. The small group allowed people to provide input, ask questions, and review a real life example.” – Bill B.
“I thought the presentation was great. I have trouble w/ public speaking at this time and I really learned a lot of good tools to use in my next engagements.” — Brian B.
“The seminar was a good overview of several key factors that will aid anyone in building and maintaining client relationships.” — Michael K.
“I actually caught myself interrupting a client on the phone call that preceded this webinar. Your tips of pausing before speaking would have helped. Great communication tips.” – Kevin

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