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Why You Must Claim Your LinkedIn® Public Profile URL as a Civil Engineer in Business Development

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160607 SDABlog - LinkedIn

If you are a civil engineering professional who engages in or plans to engage in business development activities, you absolutely must have a strong presence on LinkedIn®.  According to Wikipedia, LinkedIn® is a business-oriented social networking service, primarily used for professional networking. As of 2015, most of the site’s revenue came from selling access to information about its users to recruiters and sales professionals.  As of March 2016, LinkedIn® has more than 400 million users, out of which more than 106 million are active. [1]

There are many different courses, and even books that you can read, on how to effectively use LinkedIn®.  I have published an episode of The Civil Engineering Podcast on the topic, and this month’s Seller-Doer Academy webinar will cover it as well.  That being said, there is one extremely simple step that all civil engineering professionals must take on his or her LinkedIn® profiles, and that is to claim your LinkedIn® Public Profile URL. [Read more…]

3 Questions to Help Select the Right Networking Events to Attend for Seller-Doers

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160414 SDABlog - 3 Questions NetworkingOur topic here at the Seller-Doer Academy for April 2016 is networking.  To be a seller-doer, you must be able to network effectively and build strong relationships.

In this post I want to cover one important piece of the networking equation: how to select the right networking events to attend.

As a seller-doer, you are busy.  Every second of every day counts, which means you must be very careful in deciding what actions you take and what results these actions can produce.

Attending networking events can be a very productive way to build your network because you have access to multiple people at one time.  That being said, this doesn’t mean you need to go to an event with a goal of collecting as many business cards as possible.

Here are 3 questions you can ask yourself as a seller-doer when deciding whether or not to attend an event:

Will this event give me an opportunity to meet people in my target audience? [Read more…]