Founder

Jim Rogers

Jim Rogers is a strategist and advisor focused on helping professional services firms build the client-facing capabilities that drive sustainable growth.

He founded Seller-Doer Academy to address a persistent gap he observed across architecture and engineering firms: while technical expertise is abundant, the human capabilities required to develop clients, shape opportunities, and lead trusted relationships are often left to chance. Seller-Doer Academy was built to close that gap—not through one-off training, but by embedding new behaviors into how professionals actually engage with clients and pursue work.

Jim’s work centers on helping billable professionals strengthen judgment in areas such as client conversations, opportunity selection, proposal strategy, and trusted-advisor leadership—without asking them to abandon their technical identity or become traditional salespeople.

While Seller-Doer Academy currently focuses on the A/E/C industry, its underlying frameworks are designed for any professional services environment where growth depends on client-facing experts, not sales teams.

Jim is the author of Becoming a Seller-Doer and Win More Work, both widely used by firms seeking a more practical, relationship-driven approach to growth.

He holds an A.B. in Economics from the University of North Carolina at Chapel Hill and is based in Lexington, Kentucky.