Seller Doer Academy

Write Winning Proposals and Develop Your Seller Doers

(859) 321-7547

 

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The Difference-Makers of Winning Proposals

Target Audience: Seller-Doers, Account/Project Managers, and BD/Marketing Pros

Goal: Understand and begin to apply fundamental principles of persuasion in proposals

Duration: 1.5 Hours

Most engineering firms fail to stand out against their competitors in written proposals. They suffer from sameness and the tyranny of low expectations.

Decision-makers may be overwhelmed with a tough decision between indistinguishable choices. Your risk is that they may choose based on gut feel or, worst of all, based on price. In this module, learn the first steps to writing compelling, memorable proposals that win more work.

Learning Objectives: The purpose of this module is for you to use basic strategies for preparing winning written proposals. In this module, you will learn how to:

  • Avoid the “betterness trap” that makes proposals forgettable,
  • Put your clients first, rather than boring them with puffery about yourself,
  • Address buyers’ spoken and unspoken needs, and
  • Write clearly and persuasively.

WHAT ACTUAL ACADEMY MEMBERS ARE SAYING

“I thought the content was great; I immediately recognized that a number of the “do not” items are regular occurrences in our proposals and after explanation fully understand their irrelevance. I thought discussion points and examples really drove the points home.”—John

“I am looking forward to the next module. It’s a great learning tool for me and I’m glad my firm selected me to attend. I can’t wait to use the practices in real world proposals...”—Brian

“Many of the concepts were new to me, but the manner in which Jim presented them was very helpful in understanding.”—Richard

“Good advice on how to approach the client and ways to find out what they really want.” — Thomas

“Great presentation. Looking forward to continuing with this program.” — William

“I thought the presentation was very informative and helpful - can't wait for the next session! Thank you!" — Jennifer

“The webinar was an effective means of presenting the winning proposal material.”— Donald

“I felt the program was good. I like that it was interactive.”— Javier

“It was a good starting point, and a practical, usable lesson.” — Ryan

Back to Curriculum

First Chapter Free

Contact Us

Seller-Doer Academy is a
Service of Unbridled Revenue, Inc.
(859) 321-7547
Jim@UnbridledRevenue.com

Testimonials

“Very helpful tips and tricks for networking. I have learned many of these tricks over the last three years by myself by hearing these piecemeal. I wish I had this presentation years ago.” – Ryan A.
“I plan on using all 4 of Jim’s proposal techniques on the next proposal I am involved in.” – Diana W.
“Appreciate the tips on how to ask for referrals— great info!”—Jennifer C.
I want to thank you and let you know how valuable the on-site workshop was to reinforce the skills that you presented via webinar over the last year.  I got nothing but positive comments for the in-person training and client interview and presentation simulation.  You have shown us an easy to execute a system that I will use moving forward for pursuing new clients and projects.  William T.
“The examples of opening a presentation were beneficial and I also agree rehearsal or practice is important, overall I thought it was a good overview and good pointers when preparing to present.” — John S.
“I needed this webinar. I have been attending events lately and I have no idea what I am doing. I plan on being a PM soon and I can use all of these little tricks to make myself stand out among the competition.” – Brian B.
“Using a real proposal was an effective means to summarize the items Jim has been teaching over the last several months.” – Donald S.
“I liked the section regarding different types of clients and how to handle them. I had noticed that before with clients, but it was good to hear a different take.” — Richard B.
“The seminar was a good overview of several key factors that will aid anyone in building and maintaining client relationships.” — Michael K.
“Great reminders of why it is crucial to understand how to listen to be an effective communicator.” – Michael K.

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