Year one lays down the basics and hits some of the hottest topics, valuable even for the experienced seller-doer.
YEAR 1: A FIRM FOUNDATION
In year two, participants go deeper and stretch their skills.
YEAR 2: ADVANCED CONCEPTS AND METHODS
2.2. Questioning Skills: How to Ask Questions that Deepen Relationships in a Sales Conversation
2.3. Positioning Skills: How to Communicate Your Value Proposition During a Sales Conversation
2.4. Advanced Difference Makers of Winning Written Proposals
2.5. Advanced Difference Makers of Winning Interview Presentations
2.6. Storytelling: Use the Power of Storytelling to Engage and Influence Your Audience
2.7. Negotiation Skills: How to Gain Agreement on Contract Terms for a Mutually Beneficial Relationship
2.8. Proposal Writing: How to Craft the Perfect Cover Letter
2.9. Communication Foundations: How to Persuade Others Via Logic, Emotion, Diplomacy, and Assertiveness
2.10. Capstone Session (Private to Each Client Company): This Session Will Offer a Program Recap and an Open Forum for Questions and Discussion on All Topics Related to Business Development
The curriculum spans two years; however, you don’t have to enroll for two. You can take it for a test drive first. Enroll twelve people for a year and see for yourself. If they ask to continue, we’ll enroll them for another year for the more advanced skills. They’ll still have access to all the content that they’ve already experienced—either on demand or via live webinar—because it never hurts to hear it twice.
For complete course details, click here.
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